AOL has launched a new mobile web browser, which it hopes will provide users with "the most realistic interpretation of a full online experience" on a phone.
The browser - which can be downloaded from wap.aol.com/uk, or by sending a text entitled 'AOL' to 85885 - will act as a personalised portal, pulling in content from channels on the main AOL website and offering it in a format that is optimised for the small screens of mobile devices. The portal will allow users to easily access their AOL email account, and the company's search bar will be integrated into the portal homepage.
AOL says that the new browser will be able to "transcode" websites on-the-fly, automatically tailoring pages for viewing on your handset. It will use tabbed navigation and clear menu systems to simplify the process of scrolling around web pages and making it easier to get to important links. More than 6 million people currently access AOL's UK site from their computers each month.
But AOL faces stiff competition from a number of other technology giants, notably Yahoo! and Microsoft. Google, too, recently announced its entry into the mobile arena with the launch of Android, an open-source development program that Google hopes will bring the power of desktop computing to the mobile phone. Google is also expected to use the new platform to provide a mobile version of its lucrative AdSense advertising service.
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