Google Inc. made a big splash last week with its new software for cellphones. But that's far from the limit of the Internet giant's wireless ambitions -- which could include running its own mobile network.
The company is gearing up to make a serious run at buying wireless spectrum, a chunk of the airwaves that can be used to provide mobile phone and Internet services, in a Federal Communications Commission auction in January. Google is prepared to bid on its own without any partners, say people familiar with the matter. It is working out a plan to finance its bid, which could run $4.6 billion or higher, that would rely on its own cash and possibly some borrowed money. Google, meanwhile, already is running a test version of an advanced wireless network at its Mountain View, Calif., headquarters, gaining operating experience that could come in handy if it wins the spectrum and decides to run a full-scale national mobile carrier, according to people familiar with the matter.
A STRONG SIGNAL
Google's wireless initiatives could eventually lead to a national network
• Developed Android software for mobile phones.
• Made Google applications -- including email, chat and mapping -- available on cellphones.
• Sells advertisements for certain Web sites accessed by cellphone
• Enables users to do Web and business searches with cellphone browsers, by text message or with a call.
• Is testing an advanced wireless network at Google headquarters
• Operates a free Wi-Fi network in Mountain View, Calif.
• Expected to bid for wireless spectrum in a January FCC auction.
source: http://online.wsj.com/article/SB119517445580795065.html?mod=fpa_editors_picks
